While the number and frequency are increasing within these intra-community communications, the durations have gradually gotten shorter and the processes have become faster. Changing relationship structures have created a perception system in which the represented social level like the person’s appearance, self-care, clothing, the instruments he/she used, speech are given great importance and rapidly evaluated. Considering the last 40 years, the rapid increase of the importance of brands, accessories and jewelry use which has gained importance, physical appearances becoming one of the most occupying thought among the people, hair styles and tattoos getting more important, namely the idea that the desire and needs like “being different”, “looking different” or “being perceived as different” contribute to the happiness of people have become popular.
This new communication system and the changes under the requirements of mood of feeling good by a person have caused rapid variations in the supply- demand equilibrium. Whether accepted or not. 100 years after the development of many techniques, “plastic surgery” has increased its popularity beyond the “constructive surgery” that it performs at the rate of 80% today and has begun to be engraved in the memories of people as “esthetic surgery”. Yes! Esthetic surgery is one of the instruments at the highest level that a person can reach for changing himself/herself or being “different”. Yet, apart from the cyber world, it is the epitome of the highest level.
Besides the numerical statistics like the increase in the number of esthetic oriented interventions, plastic surgeons, people who had “esthetic surgery”, the growth rate of cosmetic sector, the change in the perception of accepting, needing and considering these “arbitrary”, “optional” interventions reasonable blindingly reveals the truth. Today, the situation of reaching the service of plastic surgery socially and economically has changed a lot and become easier compared to 40 years ago and the idea of “yes, I would like to change this part” when a person asks himself/herself has gained a perspective which is not “found bizarre”.
The beginning of “beauty surgery” concept traces to Europe that succeeded to extricate herself from the Middle Age and reach to Renaissance. It is understood that “esthetic surgery” has begun to be perceived apart from “constructive surgery” after 1840s. The developments within all fields of medicine, especially with the resolution of the infection and anesthesia problems, first eliminated the fact that surgery was a feared intervention and following that during the period up to date, established the idea of having a surgery for “being happy, “feeling better” in the people. A point to consider is that “esthetic surgery does not have patients”, a person having an esthetic surgery is the one who prefers this not because of an illness but because he/she wanted it.
While human beings, society and the world are changing, the sense of “esthetic suits woman” confronts us as an unchanging fact in plastic surgery. Despite the intervention numbers increasing for men and reasonable acceptance considerations, “women” commune with the concepts “esthetic” and “beauty” by nature. Women’s need and sense of beauty have a potential far beyond the speed and types of beauty definitions. There is no women having the concept of beauty and actually there is no woman who is not beautiful.
The concept of “beauty” has created an interesting situation within its own evolution and come to a “personal” state in this new millennium by destroying the “standards” in spite of the communication networks that have reached incredible dimensions and alerters. Each woman has reached a point of view that can define their “beauties” and the parts which might be “more beautiful”, that can create their own styles by evaluating themselves in their own structure. What lies on the basis of this strength is having a part in the instinct of changing by the impulses which are stronger than the changing rate of each era.
Today, esthetic surgery has stuck in somewhere between the minds and mirrors as an occupation requiring private processes for each individual which is lead especially by women with the impulse of “feeling herself better” initially for themselves in front of the mirror and for “seeming more beautiful” in the society and driven by the women who are “owner of the beauty” and challenging the standard esthetic frames by forcing the techniques.
No matter what the plastic surgeons say and think, “Beauty is in the eye of the beholder”, “beauty is in the glance of a woman”.